AI in PR & Advertising
Program

AI in PR & Advertising

Media monitoring, campaign ideation, and real-time reputation management using AI-powered tools.

Duration20 Sessions
Format100% Online & Live
Cohort SizeMax 30
CertificateIncluded
Join Waitlist →
Overview
Shape perception at the speed of AI.

PR and advertising are being transformed by AI — from real-time media monitoring to AI-generated creative briefs and sentiment analysis. This program teaches PR and advertising professionals to harness these tools to protect, build, and amplify their brand's reputation faster and more strategically than ever.

PR & Advertising
Curriculum
What you'll learn across 20 sessions.
01

AI Tools for PR Professionals

Survey the landscape of AI tools reshaping public relations and advertising — and identify what belongs in your workflow.

02

AI-Powered Media Monitoring

Use AI to track brand mentions, sentiment shifts, and emerging narratives in real time across all media channels.

03

Campaign Ideation with AI

Generate, develop, and stress-test campaign concepts using AI creative tools — in a fraction of the traditional time.

04

Reputation Management & Rapid Response

Build AI-assisted protocols for monitoring threats and responding to reputational crises before they escalate.

05

AI in Advertising Copy & Creative

Produce, test, and optimise ad copy and creative concepts using AI tools — reducing iteration time and improving performance.

06

Influencer & Media Relations with AI

Identify, evaluate, and manage media and influencer relationships using AI-powered research and outreach tools.

07

Measuring PR Impact with AI Analytics

Go beyond coverage counting — use AI analytics to prove PR ROI and connect earned media to business outcomes.

08

Capstone: AI-Powered PR Strategy

Build and present a complete AI-enhanced PR and advertising strategy for your brand or client.

Outcomes
What you'll be able to do.
  • Monitor brand sentiment across all channels in real time using AI-powered listening tools.
  • Generate and test campaign ideas 10x faster using AI creative frameworks.
  • Respond to media crises faster with AI-assisted rapid-response playbooks.
  • Prove PR ROI using AI analytics tied to real business outcomes.
  • Build and manage AI-enhanced advertising campaigns that outperform traditional approaches.
Who It's For
For PR and advertising professionals ready to lead with AI.

Ideal for communications strategists, PR practitioners, and advertising professionals who manage brand perception and want to leverage AI for measurable competitive advantage.

PR Managers Communications Directors Advertising Strategists Brand Managers Agency Account Leads Media Relations Specialists
Enrol
Take control of your brand's narrative.

Cohorts are small and fill quickly. Join the waitlist and we'll be in touch within 24 hours.

20-session intensive, 100% online Live sessions + recordings Certificate of completion Max 30 per cohort
Join Waitlist →